Let’s create something together.
WELCOME TO MY ONLINE PORTFOLIO! Here, you will find galleries full of some projects i’ve worked on throughout my career as a graphic designer. With over 10 years of experience under my belt, I use conceptual and traditional design principles to convey information, solve problems, and elevate the visual aspects of the brands I have the privilege of working with.
Scroll down to see and learn more…
NAUTICA
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TAHARI
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PLAYSTATION
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SONY
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JC PENNY
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JESSICA MCCLINTOCK
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COSTCO
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KENNETH COLE
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WALMART
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TJ MAXX
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MARSHALLS
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BURLINGTON
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STEVE MADDEN
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SKETCHERS
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TIMBERLAND
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INFOCUS
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TOTINOS
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NAUTICA • TAHARI • PLAYSTATION • SONY • JC PENNY • JESSICA MCCLINTOCK • COSTCO • KENNETH COLE • WALMART • TJ MAXX • MARSHALLS • BURLINGTON • STEVE MADDEN • SKETCHERS • TIMBERLAND • INFOCUS • TOTINOS •
I’ve created a wide range of marketing collateral, catalogs, look-books, in-store POP, print ads/signage, branding assets, presentations, ticketing, and packaging for a variety of brand names and other smaller businesses. Being able to create and arrange visual elements to communicate a message effectively is something I take a lot of pride doing for my clients and employers.
When I design for digital media, I strategically incorporate vector graphics, typography, illustrations, photography, and video to generate assets for web/app banners, on-screen advertisements, social media content, and email templates. My overall goal is to create something new and exciting that increases awareness, builds customer loyalty, and drives revenue.
Brands are about perception, communication, and identity. It is a consolidation of what people think of you, your product, or your service. I love to help companies solidify their brand with the perfect logo — a marker that helps them stand out! I also love creating illustrations, patterns and other vector graphics for products, infographics, or animations.
A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.” – Irving Penn.
I have experience in personal portraits/live events/performances, fashion studio, product/lifestyle, as well as retouching and photo-manipulation.
Hello!
I’m Kasandra Rose Kaprielian. I'm a mom to a beautiful baby boy, have a wonderful husband who i’ve been with for over 15 years, and have three crazy fur-balls we call our cats. My family is what makes me whole. I love to eat. French fries and Coca-Cola are my “can’t live withouts”. I want to travel as much of the world as I possibly can and I’m always ready for a road-trip. I will shamelessly belt my favorite songs in the car and I don’t care who’s watching the concert from the next lane. You will always catch me outdoors no matter the weather. I love big bear hugs and a good “from-the-belly laugh” is always appreciated. I like to think of myself as a strong, optimistic and warm personality. I am always open to try new things and meet new people along the way!
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"Kasandra is extremely knowledgeable and professional! Great communication skills and creativity is unmatched! Kasandra is always helpful and willing to jump in, even if the part of the project needs assistance and isn’t part of her job scope. Working with Kasandra is always wonderful and the end result is always better than imagined!"
Krystal Berkowitz: Former Product Development Manager at Mundi Westport Group
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"Kasandra was great to work with. Returned several revisions quickly and produced a great piece for us! Will definitely work with her again. Thank you, Kasandra."
Michael Brett: Senior Manager in Global Marketing at InFocus
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"Professional, diligent and punctual with all jobs! Highly recommend! Also, immensely friendly and patient, as we had many changes and updates throughout, from our advertising intermediary. No complaints, just got on with it and did a great job! Thank you!"
Emma Williams: CEO and CO-Founder of Boozy Boocha
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"Kasandra has been our go-to designer for packaging, logos, and any brand work. She's always done such a great job manifesting our confusing and vague directions into something better than we ever expected. Thank you for years of support!"
Derek Tillotson: Founder of HAVEN TENTS
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"I highly recommend Kasandra to anyone looking for professional graphic design talent. I found her on a whim and I couldn't have been more lucky. I'm looking forward to working with her on many future projects."
Whitney Gilliece: Founder of Whitty Marketing Solutions
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"Kasandra has worked with me on several different projects throughout the years. She's always extremely communicative and considerate of our time lines."
Nina Morales: Marketing Associate at Viscot Medical
